Why Majnu and Premam Underperforming at BO even after Unanimous Positive Talk



                                                      After a series of four Hits for Nani Majnu was released. Majnu Succeeded in gaining positive talk from morning show itself. Despite of heavy rains, majnu did exceptionally well on Day 1.It had a decent weekend too. But it failed to keep up the momentum through out the week. Film collections were drastically decreasing from 1st monday itself.
                                   The main reason for its downfall is poor promotions. Majnu had poor promotions from the team. Due to which film failed to raise the bar of expectations.  Even after film received positive reviews, makers did not concentrate on promotions. 


                                 Premam was one of the most awaited film of naga chaitanya. It was released with huge expectations and film succeeded in reaching those expectations. film gained unanimous positive talk from both critics and audience. After those reviews box office critics even estimated that this would be chaithu's first 40 crores film. But, From Day 1 fig were not so encouraging.
                                 The Main reason for Poor performance is, film was released in less number of screens. 5 Films were released in 2 Days due to which premam was released in only few screens. second reason is that same as majnu, poor promotions. Initially promotions were good but after the release the promotions were below par.

                                  Even Janatha Garrage which received poor reviews won at box-office because of very good promotions. Even now makers should concentrate on Promotions! 

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